The "good giving" website, with a Jewish twist, enables visitors to purchase a special range of charity gifts reflecting the work of WJR, including buying a food package for a family in the Ukraine, a pair of glasses for a child in Moldova or providing access to a mobile health centre in Haiti.
The innovative website enables visitors to buy a wide range of gifts that will go directly to recipients from vulnerable Jewish communities and beyond, across the 22 countries in five continents where WJR works. Gifts could be for Yom Tov or Shabbat instead of flowers or chocolates, given for birthdays and anniversaries, or sent to friends and family to say 'thank you' for a dinner party.
It is not the first time WJR has pioneered new online charity giving initiatives. Wjrapped Up follows on from the success of myWJR, the bespoke website that enables fundraisers to set up their own sponsorship page without paying a fee on donations made, so all the money raised goes direct to WJR. Paul Stein, WJR's Director of Fundraising and Communications, commented: "World Jewish Relief is enormously excited to have launched Wjrapped Up, which is the Jewish community's first online charity gifts website. It will allow people to buy a truly worthwhile, innovative gift for a friend or family member, that will also make a huge difference to someone who really needs WJR's support.
"Wjrapped Up will enable our supporters to develop a more personal approach to their charitable giving. Whether purchasing a gift for a birthday, a Friday night Shabbat meal or anniversary present, we hope the community will support WJR and help us to reach out to many more vulnerable people around the world."
Gifts can be chosen by price, country or occasion and span WJR's projects in areas including humanitarian needs, livelihood development, community development, disaster and rehabilitation or education. Wjrapped Up is a practical answer to gift buying for people with busy lives who want to give a thoughtful present with a difference.
Supporters can choose from a range of colourful gift cards which have been designed by beneficiaries of WJR's programmes and will have information about the gift as well as the artist. The card can also carry a personal message from the purchaser and can be posted directly to the recipient, or sent to the purchaser to give to the recipient in person.
For more information about Wjrapped Up, or to buy a gift, click here to visit www.wjrappedup.org.uk