WJR Has A New Look

KEY FACTS

The new brand is modern, fresh and forward thinking

WJR has been through many changes since its inception in 1933 as the Central British Fund (CBF) for German Jewry

WJR (World Jewish Relief) is delighted to unveil its new brand identity.

Developed at minimal cost, the identity aims to convey more clearly what the charity is all about and who it helps – communities in need around the world.

As an organisation, WJR has been through many changes since its inception in 1933 as the Central British Fund (CBF) for Germany Jewry. Originally set up to rescue persecuted Jews from Nazi Germany, CBF, as it was then known, went on to organise the Kindertransport which brought 10,000 children safely to Britain prior to WWII.

In the intervening years, CBF worked in as many as 32 countries worldwide. In 1991, the organisation provided support to Jewish communities when the Soviet Union collapsed. It became World Jewish Relief in 1994 to reflect the global nature of its work, and integrated with World Jewish Aid in 2007 to become the leading overseas aid charity for the UK Jewish community.

The charity’s brand identity needs to reflect its important heritage, convey what it is all about today, and what it is aiming to achieve in the future.

The new brand is modern, fresh and forward thinking. The logo reflects the charity’s Jewish heritage (Hebrew style lettering, subtle Jewish symbolism in ‘W’ – menorah, family) with a warm colour palette. The strapline simply describes what the charity is aiming to provide – a Jewish lifeline worldwide.

The new branding will be online at www.wjr.org.uk and on all charity material going forwards.

If you would like more information, please contact the WJR team on 020 8736 1250.